I’m a Senior marketing leader with a 15+ year track record of driving growth for B2B Organisations
I help b2b startups & scaleups grow
I’m a senior marketing leader with a 15-year track record of driving growth for B2B organisations at various stages of maturity. I’ve built marketing functions from scratch at startups, generated million-pound revenue streams for scale-ups, spent years in senior roles at a FTSE250 and grew my own B2B marketing agency. Now I work with ambitious businesses who want to level up their marketing capabilities and grow - without overburdening their bottom line.
The benefits of a senior marketing leader, without the downsides of an expensive and risky full-time hire
Strategic marketing powers growth, driving revenue, engagement and brand equity. I take ownership of your marketing function - just like a full time hire would - working with you a fraction of the time, for a fraction of the cost. Fully focused on delivering a marketing strategy that drives your commercial objectives whilst building the foundations to help you scale efficiently. I work across channels (owned, earned & paid) and balance short term wins with longer term strategic plays. The fractional leadership model means you get to bring in expertise, without burning through cash.
I’ve guided businesses through transformation & growth, delivered effective brand & marketing strategies and developed high performing teams.
Every business needs Marina's talent & unique blend of creativity, passion and data-led insight to deliver impactful marketing & build high performing teams. I’ve worked with Marina in two different businesses - it’s a pleasure to work with her (and easy to justify given the immediate commercial return)- she’s on my hot-phone for marketing advice.
Marina had an immediate impact. Her commitment, passion and her ability to prioritise what needed to be done was exactly what the startup needed and was a key contributing factor to us closing the Series A investment round. Loved working with her.
Marina brought a huge amount of rigour and insight to our fledgling marketing team, helping us put in place strong foundations that stayed in place long after she had moved on to new projects.
Marina is a strategic and hands-on full-stack marketer - her unique blend of creativity, organisation and data-driven skills were a game-changer for our marketing team. She generated substantial new leads, pipeline, and revenue, on a shoestring budget.
Marina has completely revitalised the company's marketing structure and digital presence, growing the subscription business and our online constituency dramatically.
Marina's ability to transform complex briefs into compelling content that grabs and holds your attention, makes her the perfect partner for strategically-led, creative projects.
Successful marketing requires a deep understanding of your customers. Marina's impressive understanding of our business and customers ensures that when we speak with our audience we are talking to them in their language, about the things that matter to them.
Marina has the ability to run a team with ease, giving clear feedback, providing valuable insights and leading with a strategic understanding of the business' needs. Hardworking, compassionate & fun to be around.
Marina is one of the most entrepreneurial marketers I have worked with. She takes effort to understand the markets within which she operates and finds unique solutions to their particular challenges.
Marina helped rebuild our brand from the bottom up and we couldn't be happier with the results. The output demonstrates a deep understanding of our audience, values and goals.
Reliable, hardworking, creative. I have not worked with a better marketer.
Working with Marina has allowed us to supercharge our content strategy & output. She led the delivery of brilliant & engaging content across a variety of formats which aligned perfectly with our audiences’ interests and fulfilled our marketing objectives.
Marina helped develop an excellent go-to-market strategy for our digital asset platform. She had superb knowledge of how to take a complex product and make it both understandable and unique, in the rather opaque blockchain world
Working with Marina was brilliant. Her ability to lead strategically & manage multiple streams of work across teams is so impressive. Always connecting the dots and bringing everything together with consistency & impact. Legend.
→ I take ownership of marketing for your organisation as your Marketing Director/CMO, working across a breadth of areas, against prioritised outcomes & objectives.
→ Mix strategy with hands-on execution (working alongside internal/external teams as relevant).
→ Pre-agree specific days/hours per week or month depending on the level of support required.
→ I take ownership of a specific project, campaign or initiative (eg. rebrand, website, new product launch).
→ We agree desired outcomes, budget, project-plan & milestones at the outset. I take ownership and execute (working alongside internal/external teams as relevant).
→ Pre-agree specific days/hours or project fee depending on scope.