I’m a Senior marketing leader with a 15+ year track record of driving growth for B2B Organisations
I help b2b startups & scaleups grow
I’m a senior marketing leader with a 15-year track record of driving growth for B2B organisations at various stages of maturity. I’ve built marketing functions from scratch at startups, generated million-pound revenue streams for scale-ups, spent years in senior roles at a FTSE250 and grew my own B2B marketing agency. Now I partner with ambitious businesses looking to unlock growth and take their marketing to the next level, without overburdening their bottom-line.
The benefits of a senior marketing leader, without the downsides of an expensive and risky full-time hire
Strategic marketing powers growth, driving revenue, engagement and brand equity. I take ownership of your marketing function - just like a full time hire would - working with you a fraction of the time, for a fraction of the cost. Fully focused on delivering a marketing strategy that drives your commercial objectives whilst building the foundations to help you scale efficiently. I work across channels (owned, earned & paid) and balance short term wins with longer term strategic plays. The fractional leadership model means you get to bring in expertise, without burning through cash.
I’ve guided businesses through transformation & growth, delivered effective brand & marketing strategies and developed high performing teams.
→ I take ownership of marketing for your organisation as your Marketing Director/CMO, working across a breadth of areas, against prioritised outcomes & objectives.
→ Mix strategy with hands-on execution (working alongside internal/external teams as relevant).
→ Pre-agree specific days/hours per week or month depending on the level of support required.
→ I take ownership of a specific project, campaign or initiative (eg. rebrand, website, new product launch).
→ We agree desired outcomes, budget, project-plan & milestones at the outset. I take ownership and execute (working alongside internal/external teams as relevant).
→ Pre-agree specific days/hours or project fee depending on scope.
→ On-hand to assist across a number of strategic challenges, acting as your trusted advisor.
→ Pre-agreed number of hours per month or quarter.