Level-up your marketing & drive growth



I’m a Senior marketing leader with a 15+ year track record of driving growth for B2B Organisations


I help b2b startups & scaleups grow

I’m a senior marketing leader with a 15-year track record of driving growth for B2B organisations at various stages of maturity. I’ve built marketing functions from scratch at startups, generated million-pound revenue streams for scale-ups, spent years in senior roles at a FTSE250 and grew my own B2B marketing agency. Now I work with ambitious businesses who want to level up their marketing capabilities and grow - without overburdening their bottom line.


The benefits of a senior marketing leader, without the downsides of an expensive and risky full-time hire

Strategic marketing powers growth, driving revenue, engagement and brand equity. I take ownership of your marketing function - just like a full time hire would - working with you a fraction of the time, for a fraction of the cost. Fully focused on delivering a marketing strategy that drives your commercial objectives whilst building the foundations to help you scale efficiently. I work across channels (owned, earned & paid) and balance short term wins with longer term strategic plays. The fractional leadership model means you get to bring in expertise, without burning through cash.


Cross-channel marketing programmes & campaigns

Customer retention/engagement/growth

Acquisition Marketing (demand/lead/pipeline generation)

Project-based support - eg. website & brand overhaul, G2M, Demand-Gen

Source, negotiate & manage external agencies and freelance support

Go-To-Market (GTM) strategy and activation plan

Strategic positioning (branding & re-positioning)

Product marketing & sales enablement

Strategic Brand partnerships

Build, hire & coach effective marketing team

B2B marketing strategy, budgeting & KPI-setting


B2B marketing strategy, budgeting & KPI-setting

Go-to-market strategy and activation

Strategic positioning (branding & re-positioning)

Acquisition Marketing (demand/lead/pipeline generation)

Customer retention/engagement/growth

Product marketing & sales enablement

Build, hire & coach effective marketing team

Cross-channel marketing programmes & campaigns

Source, negotiate & manage external agencies and freelance support

Strategic Brand partnerships

Project-based support


I’ve guided businesses through transformation & growth, delivered effective brand & marketing strategies and developed high performing teams.

Every business needs Marina's talent & unique blend of creativity, passion and data-led insight to deliver impactful marketing & build high performing teams. I’ve worked with Marina in two different businesses - it’s a pleasure to work with her (and easy to justify given the immediate commercial return)- she’s on my hot-phone for marketing advice.

Fiona McSwein
VP Strategic Programmes

Marina had an immediate impact. Her commitment, passion and her ability to prioritise what needed to be done was exactly what the startup needed and was a key contributing factor to us closing the Series A investment round. Loved working with her.

Chris Slater

Marina brought a huge amount of rigour and insight to our fledgling marketing team, helping us put in place strong foundations that stayed in place long after she had moved on to new projects.

Henry Mason
Managing Director

Marina is a strategic and hands-on full-stack marketer - her unique blend of creativity, organisation and data-driven skills were a game-changer for our marketing team. She generated substantial new leads, pipeline, and revenue, on a shoestring budget.

Carolyn Branco
Global Director of Marketing

Marina has completely revitalised the company's marketing structure and digital presence, growing the subscription business and our online constituency dramatically.

Theodore Ward
Latin Finance

Marina's ability to transform complex briefs into compelling content that grabs and holds your attention, makes her the perfect partner for strategically-led, creative projects.

Chris Hunt
Executive Director, Euromoney Podcasts

Successful marketing requires a deep understanding of your customers. Marina's impressive understanding of our business and customers ensures that when we speak with our audience we are talking to them in their language, about the things that matter to them.

David Bateman
Head of Marketing

Marina has the ability to run a team with ease, giving clear feedback, providing valuable insights and leading with a strategic understanding of the business' needs. Hardworking, compassionate & fun to be around.

Helen Altoungarian
Head of Design

Marina is one of the most entrepreneurial marketers I have worked with. She takes effort to understand the markets within which she operates and finds unique solutions to their particular challenges.

Sanjana Dayal
Commercial Strategy

Marina helped rebuild our brand from the bottom up and we couldn't be happier with the results. The output demonstrates a deep understanding of our audience, values and goals.

Charlie Parker
Atlantic House Investments
Managing Director

Reliable, hardworking, creative. I have not worked with a better marketer.

Jan Scibor-Kaminski
Head of European Sales

Working with Marina has allowed us to supercharge our content strategy & output. She led the delivery of brilliant & engaging content across a variety of formats which aligned perfectly with our audiences’ interests and fulfilled our marketing objectives.

Ashley Ward
Head of Marketing

Marina helped develop an excellent go-to-market strategy for our digital asset platform. She had superb knowledge of how to take a complex product and make it both understandable and unique, in the rather opaque blockchain world

Steven K.
Digital Asset Platform

Working with Marina was brilliant. Her ability to lead strategically & manage multiple streams of work across teams is so impressive. Always connecting the dots and bringing everything together with consistency & impact. Legend.

George Bettany

→ I take ownership of marketing for your organisation as your Marketing Director/CMO, working across a breadth of areas, against prioritised outcomes & objectives.  

→ Mix strategy with hands-on execution (working alongside internal/external teams as relevant).  

→ Pre-agree specific days/hours per week or month depending on the level of support required.


→  I take ownership of a specific project, campaign or initiative (eg. rebrand, website, new product launch).

→ We agree desired outcomes, budget, project-plan & milestones at the outset. I take ownership and execute (working alongside internal/external teams as relevant).

→ Pre-agree specific days/hours or project fee depending on scope.

Advisory / Consultancy Retainer

→ On-hand to assist across a number of strategic challenges, acting as your trusted advisor.

→ Pre-agreed number of hours per month or quarter.

Industry experience
Data &
Market Intelligence  
Services & Insurance/
SaaS & Tech
Media, events &
Specialist Data & Market Intelligence  
HR, Workplace Wellbeing and L&D
Services & Insurance/
Tech (hardware & software)
Media & Subscriptions 
Software as a Service (SaaS)